ATHLEE is a Singapore-based partner providing comprehensive support for Japanese and international companies expanding into global markets. We offer end-to-end assistance ranging from local incorporation and management advisory to recruitment, IT infrastructure development, and digital marketing. Regardless of your industry—whether manufacturing, construction, logistics, or services—we support your consistent business development in the Asian market.

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We are pleased to introduce our “Overseas Expansion Support Service.” In recent years, an increasing number of companies have chosen to expand into the Asian market. However, actual expansion brings various challenges.

Common Challenges in Overseas Expansion
Difficulty making appropriate decisions due to unfamiliar local laws and business customs.
Uncertainty in selecting the right experts for accounting, tax, and legal matters.
Need for local expertise in office selection and talent acquisition.
Lack of local insight for management decisions post-expansion.
Unclear strategies for IT infrastructure and digital marketing implementation.
Challenges in establishing communication and reporting structures with headquarters.
To solve these challenges, we provide comprehensive overseas expansion support services.

Why Choose ATHLEE? Key Features
1. Broad Industry Capability
We have supported diverse industries including manufacturing, construction, logistics, services, and IT. We are well-versed in the specific challenges and regulations of each sector.

2. Strategic Advantage of a Singapore Base
As we are based in Singapore, we grasp the latest local laws and market trends in real-time, allowing us to provide precise and timely advice.

3. One-Stop Support: Expansion × IT/DX
Our greatest strength lies in our ability to handle everything from general expansion support to IT infrastructure building and digital marketing—services often unavailable with standard consulting firms.

Our 4 Support Plans
We offer four tailored plans based on your expansion stage and needs:

Service Plan Overview
Light Plan
Price: Approx. SGD 500/month (excl. tax)

A minimal support plan for companies that already have a local structure in place.

Service Contents:

Nominee Director services (Japanese/English support)
Signing of statutory documents
*Designed for companies with established Corporate Secretary and accounting/tax structures.
*Provided only after we fully understand your business content.

Basic Plan (Local Setup Support)
Price: Approx. SGD 2,500/month (excl. tax, 1st year)

Complete support for initial local expansion and business launch.

Service Contents:

All contents of the Light Plan
Local expansion and business launch support
Introduction and coordination with experts (Accounting, Tax, Legal, Corporate Secretary, etc.)
Office selection support (Location selection, condition review, coordination with real estate agents)
Recruitment support (Policy formulation based on local market, agency coordination, candidate introduction, visa support)
Standard Plan (Local Management Partner)
Price: Approx. SGD 3,500/month (excl. tax, 1st year)

Support extending from expansion assistance to local management and advisory services.

Service Contents:

All contents of the Basic Plan
Management decision and business promotion advice based on local context (market, laws, customs)
Advisory on management points regarding Singapore laws and accounting/tax practices
Advice on local business expansion and sales strategy
Consultation on partner negotiations and business alliances
Regular sharing of local talent market and recruitment trends (including reporting to HQ)
Regular meetings for progress checks and issue resolution
*From 2nd year onwards: SGD 3,000/month

Premium Plan (Comprehensive Business Partner)
Price: Approx. SGD 4,000/month (excl. tax, 1st year)

A comprehensive partnership plan providing integrated support for Expansion, Management, and IT/DX.

Service Contents:

All contents of the Standard Plan
DPO (Data Protection Officer) agency services and PDPA compliance support
IT infrastructure construction and optimization (internal infrastructure, security governance)
IT strategy and operation design (policy formulation, process improvement)
IT implementation advice (CRM, business management tools, SaaS based on local needs)
Digital marketing and sales channel expansion (WEB/SNS operation, local ad management)
IT consulting (DX implementation support, vendor management)
IT organization building (advice on local IT talent/vendors, recruitment support)
*From 2nd year onwards: SGD 3,500/month

Track Record (Examples)
Manufacturing: Built an inventory and sales management system for ASEAN countries based in Singapore. Realized regional HQ functions and efficient coordination across countries.
Construction (General Contractor): Provided consistent support from incorporation to order management system construction and local recruitment. established information sharing with Japan HQ.
Logistics: Supported local branch launch, delivery management system implementation, and digitalization. Achieved real-time visualization of delivery status.
Hospitality: Supported local business development, reservation system construction, and digital marketing strategy execution to strengthen online customer acquisition.
Benefits of Choosing ATHLEE
Local Presence: Based in Singapore, providing real-time information on ASEAN countries.
Multilingual Support: Japanese, English, and Chinese.
Expert Network: Wide range of experts capable of handling any industry.
One-Stop Solution: Complete expansion support combined with IT/DX services.
Regional Reach: Broad support across ASEAN countries through established coordination.
Flexible Pricing: Plans starting from approx. 50,000 JPY/month.
Recommended For Companies That:
Are considering expanding into ASEAN but don’t know where to start.
Are struggling to find local experts in legal, tax, and HR.
Need local insights and advice for management decisions post-expansion.
Are looking for an expansion partner familiar with their specific industry.
Have issues with reporting to HQ or communication with the local entity.
Want to proceed with business digitalization simultaneously with expansion.
Contact Us
If you are facing any of these challenges, please feel free to consult with us. We will explain our services in detail.

Email: inquiry@athlee.sg
Website: https://athlee.sg/
Development Cases: https://athlee.sg/case-development

For inquiries, please use our contact form: https://athlee.sg/#contact

We are happy to introduce not only service details but also our latest case studies and best practices from clients effectively using our services.